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Your New Look Ann Summers is Now Open

Ann Summer's refurbishment is now complete.  The lingerie and sex toy specialist was officially reopened on Thursday the 18th of June by Vanessa Gold - daughter of businessman David Gold who originally purchased the Ann Summers brand in the 1970s.  The Regent Arcade Ann Summers branch is one of the first stores in the country to unveil the new 'sexy black' store concept with striking black and white décor.

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About Ann Summers

The Ann Summers brand has seen many changes in recent years, following their appearance on Channel 4's Undercover boss where Vanessa Gold visited branches to see how the company could improve in the competitive lingerie market.  Since going undercover, Ann Summers has introduced new collections by Giles Deacon and a swimwear collection by Jess Wright.

Jacqueline Gold, CEO of Ann Summers said: "I am delighted that Jess has come on board to work with us - she is a great ambassador for the brand, and an excellent fit for the campaign.  Jess has a great following from TOWIE, a demographic that we know to be switched on to our brand. With her gorgeous figure I think she is the perfect person to front this campaign for us - I know our customers are going to love the collection."

Your Cheltenham Store

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The Regent Arcade store still boasts an extensive range of lingerie, with great promotions on everyday lingerie sets, bras in DD+ cups and sexy lingerie including Baby Dolls and Camis.  There is also a wide range of hosiery including tights, stockings and pull-ups.  For girls nights out check out their fancy dress outfits and Hen Party essentials!  Sex toys are located towards the back of the store.

Store Manager Heather said "We're so happy with the look of our new store!  It's so bright and really helps us show off our new collections.  There's also some great bargains in store with up to half price off selected ranges so pop in and say hi!"

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Regent Arcade Shopping Centre,
High Street, Cheltenham,
GL50 1JZ

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